
Concept UI/UX Design:
Maynooth Furniture
Maynooth Furniture is a new business selling high-end furniture in Ireland. They requested an app and a website for their customers to browse, find inspiration, and easily order home delivery.
The website and app were designed with their target audience in mind, who was personified as Katherine:
Katherine is an executive at the local office of an international medical device company. She earns a salary of $110,000 per year. She has children in college.
She’s both style & price conscious. Katherine is updating the furniture at the 4 bedroom family home. The update in furniture is following the slow remodelling of the house now that her kids have left for university.
She loves to browse style guides online. She uses Pinterest to gather her design ideas.
I can gather from this description that she no longer has to think about teens spilling things on the couch or getting pizza sauce in the upholstery. Although she might want to modernize, it’s unlikely she will sacrifice comfort for the avant-garde. She would like to purchase well-constructed furniture that looks beautiful.
The prototype flow for the mobile app with a login/sign up feature shown instead of a contact page.

The original logo was bright and didn't fit well with the brand. Maynooth Furniture was updated with neutral browns and gray-blues for a timeless and tranquil appearance.
The prototype flow for the web page. The brief requested a home page, a contact page, one featured room page, and a product page with various elements on each.

I created a moodboard to capture what kind of features would be important to include in the mobile and web versions of Maynooth Furniture.

Gif Showing Maynooth App
This is a simulated version of the user experience from the mobile app. You can see styled looks and select them using the easy-to-see white dots. From the product page, you can read reviews, save, share or find similar items.
Simulation of the user experience from the Maynooth website.