Fizzy is infused with bright, playful energy and is designed to take “taking a bath” to the next level. With bath bombs like “Galactic Garden,” “Sherbet Surprise,” and “Tangerine Daydream” that contain infusions of skin-loving additions like Aloe and Vitamin E, Fizzy is a brand created to invigorate the bath experience.
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The Color Palette
Bright. Bold. Fizzy- The colors were chosen to be eye-catching and invigorating. This is a brand that is full of energy and required a palette that conveyed that.
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The Package
The sparkle detail was turned into a pattern for the top of the packaging box. A gradient using all of the colors of the brand was used in every packaging design to unite every product.
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The Logo
The sparkles on the ‘F’ and ‘Y’ tie into being “sparkly clean” while the round caps and swooshes suggest playfulness.
