I worked with the Soil Heroes Foundation to create their 2024 Annual Report. This was a digital report (not printed and mailed) so I followed the layout of the previous reports and refrained from using two-page spreads like you might see in a magazine or printed brochure.

Soil Heroes is located in the Netherlands and the time difference from here was very much like night and day. We managed to work together seamlessly and without a video call! I studied their previous reports, their website, and their brand guide. I was provided all the images and copy for the current report.

Studying the last reports, I thought it would be simple to copy the layout formatting and build it the same way. However, the report evolved as I worked on it and it developed its own identity, still matching perfectly to the brand guide and complimenting the reports done previously.